“I have known Kevin Murphy and the Encore team since the very early days of Supergoop!, and I am looking forward to their support as we continue our journey of changing the way the world thinks about sunscreen.” IN THEIR OWN WORDS: “We are thrilled to partner with Encore to help us take Supergoop! to where no SPF has gone before,” said Supergoop! founder and CEO Holly Thaggard, an industry pioneer who has earned numerous distinctions and accolades for product and brand innovation. WHY: Funds are said to be primarily earmarked to increase marketing efforts. Previously, Encore invested in M圜helle Dermaceuticals and Tarte, which it sold to Juggernaut Capital Partners and Kosé, respectively. The firm has a history of investing in beauty brands and is invested in Lorac and Butter London. The firm has raised over $600 million in equity capital and invested in 26 companies. The brand is serious in its mission to educate on the importance of sun protection, but fun and engaging in its lifestyle approach.Įncore Consumer Capital is a San Francisco-based private equity investment firm focused on the consumer products industry. Founded in 2007 by former teacher and industry pioneer Holly Thaggard, the brand is driven by creating innovative, efficacious, and ingredient-conscious formulations that deliver broad-spectrum protection in unique, feel-good ways. WHO: Supergoop! is the first and only prestige beauty brand 100% dedicated to UV protection. Previously, Encore invested in M圜helle Dermaceuticals, and Tarte, which it sold to Juggernaut Capital Partners and Kosé, respectively. Supergoop! gets minority investment from Encore Capital.
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